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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Wednesday, April 2, 2025Small businesses are finding success on social media by ditching perfection for raw, real stories. Authentic posts—like behind-the-scenes struggles or recovery from setbacks—build trust, loyalty, and engagement with customers who crave connection over polish. Share your journey naturally (e.g., business origins or lessons learned) to stand out and inspire. Chambers of Commerce can help you get started. It’s about showing the human side, not just the wins. Read moreFriday, March 28, 2025A Jeep commercial featuring Harrison Ford has been making waves—not because it showcases a vehicle’s features, but because it taps into something deeper. With Ford musing about life’s choices and the lack of an owner’s manual, the ad pulls you in, stirs your emotions, and subtly sells a lifestyle. You barely notice it’s a sales pitch, and that’s the point. The best marketing doesn’t just promote a product; it connects with people, entertains them, and even challenges their perspectives. Winning customers today means making them feel something—and you don’t need a Hollywood budget to do it. Here are five powerful techniques to turn heads and build loyalty through your email, video, and social media campaigns. Read moreFriday, March 21, 2025Spring is a season of rejuvenation, growth, and vibrant energy. After winter, most people are thrilled to be outdoors and thinking about warmer weather. It’s a time for us all to come out of sleepy hibernation and explore our areas. Spring is also the perfect time for you to connect with your customers, boost employee morale, and inject fresh life into your operations. Here are a few fun ideas to celebrate the spirit of spring: Read moreFriday, March 14, 2025Women's History Month is a fantastic opportunity for you to recognize the invaluable contributions of women, past and present. It's not just about historical figures; it's about celebrating the women who drive your business, your community, and the world forward. And let’s face it, it’s a great reminder to put some good cheer into the world. After all, people love feel-good narratives. While it may be difficult to implement these ideas before the end of the month, you can always use them to plan for next year or make an announcement this month to unveil a larger plan rollout for another time. Here are some creative ways to celebrate, internally and externally, at your business: Read moreThursday, March 6, 2025Growth isn’t passive—it’s a dynamic process that doesn’t happen by chance. Building a successful business takes more than hard work; it requires strategic thinking and the right questions to unlock new perspectives. Unlike viral overnight success or lottery wins, sustainable growth demands insight, adaptability, and a proactive approach to challenges and opportunities. Are you asking the questions that will elevate your business? Working smarter, not just harder, is the key to uncovering hidden potential and driving meaningful change. Read moreFriday, February 28, 2025For many small businesses, email marketing is all about promotions and sales. But the most successful businesses know that an email list is more than just a sales tool—it’s a way to build relationships, create trust, and foster a sense of community without the concerns of a platform shutdown. By shifting your focus from transactions to connections, you can turn one-time customers into long-term brand advocates. Read moreFriday, February 21, 2025Ever planned a brilliant idea to death—or leapt into action without a roadmap? Many professionals wrestle with finding the sweet spot between over-planning and reckless action. In her article, Christina Metcalf offers a practical guide to turn ideas into results, blending purpose-driven planning with steady, adaptable execution for lasting success. Read moreThursday, February 13, 2025What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your best to be perfect and embrace imperfection as a way to connect with your customers. Here’s how: Read moreThursday, February 6, 2025First it was pet insurance and foosball tables. Then it was Friday kegs in the office and goat yoga. While those benefits seemed like frivolous ways to bring fun to the office, the current benefit trend that everyone is talking about actually improves productivity and employee well-being (at least as reported by the employees). And it’s likely something you never thought about offering. But before we tell you what it is, let’s talk about some of the results that employees who have used this benefit experienced. Read moreWednesday, January 29, 2025Why building a castle on the sand is not always a bad thing... Read more