The Chamber Weekly Blog

Elevator pitches often feel like cheesy infomercials—robotic and self-centered. But for business owners and sales pros, every moment counts. A great pitch isn’t about listing what you do; it’s about sparking a real connection that can lead to leads or partnerships. Forget stiff scripts. Make it about them—your audience. Ignite curiosity, not a sales pitch. Key takeaway: Your pitch should start a conversation, not end one. Here’s how to use psychology, storytelling, and listening to turn brief encounters into lasting opportunities. Read more

A Jeep commercial featuring Harrison Ford has been making waves—not because it showcases a vehicle’s features, but because it taps into something deeper. With Ford musing about life’s choices and the lack of an owner’s manual, the ad pulls you in, stirs your emotions, and subtly sells a lifestyle. You barely notice it’s a sales pitch, and that’s the point. The best marketing doesn’t just promote a product; it connects with people, entertains them, and even challenges their perspectives. Winning customers today means making them feel something—and you don’t need a Hollywood budget to do it. Here are five powerful techniques to turn heads and build loyalty through your email, video, and social media campaigns. Read more

Women's History Month is a fantastic opportunity for you to recognize the invaluable contributions of women, past and present. It's not just about historical figures; it's about celebrating the women who drive your business, your community, and the world forward. And let’s face it, it’s a great reminder to put some good cheer into the world. After all, people love feel-good narratives. While it may be difficult to implement these ideas before the end of the month, you can always use them to plan for next year or make an announcement this month to unveil a larger plan rollout for another time. Here are some creative ways to celebrate, internally and externally, at your business: Read more

For many small businesses, email marketing is all about promotions and sales. But the most successful businesses know that an email list is more than just a sales tool—it’s a way to build relationships, create trust, and foster a sense of community without the concerns of a platform shutdown. By shifting your focus from transactions to connections, you can turn one-time customers into long-term brand advocates. Read more

What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your best to be perfect and embrace imperfection as a way to connect with your customers. Here’s how: Read more