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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Monday, May 15, 2023Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business. Read this article to learn how you can connect with your target audience. Read moreThursday, February 2, 2023This campaign is for nurturing leads to become new chamber members. It should be sent after “some” interest has been shown. Interest could be attending an event for the first time or downloading a lead magnet. Personalize your first touch point with this person based on how they initially interacted with you. Read moreThursday, January 12, 2023Times of economic uncertainty don’t cause anyone to look for new ways to spend money. But there are some investments in your business that even when you’re worried about cash flow, are worth the return. Without those necessities—be they software or services—you couldn’t operate. Chamber membership is one of those necessary business investments and here’s why: Read moreThursday, December 15, 2022Businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be things holding the average customer back. Read moreThursday, December 8, 2022It's a noisy world out there and there's lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season. While many people have a strict budget this year, they want to provide a nice holiday for their friends and family. That means they are looking to buy. Here's how you can help them decide to buy from you. Read moreThursday, December 1, 2022Bonus offers are a great way to drive sales without discounting your products or services. It makes people feel like they are getting extra value—and these days, with inflation—that can make a reticent customer buy quicker. Read moreThursday, October 6, 2022Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. However, just because someone has been buying from you (or donating to you if you’re a non-profit) does not mean they are loyal. It may just mean that they tend to do the same things over and over until they don’t. If you want a strong customer (or donor) base, you need to cultivate loyalty. The methods to do so require consistent tending and upkeep. Read moreWednesday, September 21, 2022Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. Your business story is a lasso that draws people in and holds them there. Read moreFriday, June 3, 2022It’s that time of year again and many of us are preparing for a return to normal when it comes to the seasonal onslaught of tourism. Even with high transportation costs people are traveling and still—hopefully—buying. If you’d like to attract more tourists to your place of business, here’s how you can prepare. Read moreWednesday, May 11, 2022Every business is convinced they offer stellar service, but if you can’t think of a company in your area that offers bad service, it might be you. It’s statistically impossible, not to mention an abuse of a superlative, for every business to offer “the best” service. One is better than the other. We aren’t all 5-stars all the time. Read this quick article to see how to improve your customer service. Read more