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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Monday, January 25, 2021This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing and how it can get better. Here are a few ideas... Read more(0) CommentsMonday, January 18, 2021Chamber membership may be a hard sell to Millennials--and when they get old enough to join--Gen Zers. They may naturally see the chamber as an organization that Boomers join, not a place for young people who are taking on the world. But chamber membership makes a lot of sense for these younger generations once they understand the true reason and value behind the chamber. Read more(0) CommentsMonday, January 11, 2021If you’re one of those marketers or businesses who worries your customers are leaving you for online shopping, you need to take action. We know not everyone feels confident enough to implement e-commerce and certainly not mid-way through December or later. But we do have an easy way to get online and start selling there this afternoon. Read more(0) CommentsMonday, January 4, 2021There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store. Read more(0) CommentsMonday, December 21, 2020There's been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it's not your business that needs to pivot. It might be something you've been thinking about doing professionally. If you want to switch industries and you have little to no experience, here are some tips that can help you pivot professionally. Read more(0) CommentsMonday, December 14, 2020This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be a return to normal. We’ve lost our innocence in some ways. Preparing for the worst in the past would never have (completely) readied us for this. But hopefully we’ve learned a thing or two to help us with future business. Read more(0) CommentsMonday, December 7, 2020Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. Read more(0) CommentsMonday, November 30, 2020I have a friend who claims 80% of his business comes from his podcast. He works in a consulting capacity and helps businesses land contracts. He hosts a weekly podcast that has grown his business and following astronomically. If you talk to him he will tell you podcasting is the place to be. And for him it is. His reputation as a thought leader, industry insider, and all around “go-to guy” is key to his brand. But is podcasting right for you? Read more(0) CommentsMonday, November 23, 2020You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment. Read more(0) CommentsMonday, November 16, 2020When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business. Read more(0) Comments