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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Monday, August 24, 2020Nearly all businesses experience the cyclical doldrums. For many, that's the end of January or February when the weather is bad and no one wants to go out. But regardless of when your slow time is, it's never a good time for the small business owner, no matter how predictable. Here are several ideas to increase sales during your traditionally slow times. Read more(0) CommentsMonday, August 10, 2020If you were a little late to the website grab, you may have discovered that the name of your business had already been taken. Sometimes it's possible to purchase that name but other times a website already exists with your business’ name. Obviously, this is not ideal for your branding. But as the internet expands and more businesses come online .com and .net endings are no longer enough to meet demand. Read more(0) CommentsWednesday, August 5, 2020People are tired of the same old chatter. So how do you get their attention again? You do so by altering your patterns of communication and working on what you share. Here are several ideas that can help jump-start your business posts whether it be on your blog or on social media. Read more(0) CommentsMonday, August 3, 2020Do you have more than one person posting to your social media accounts? Maybe you have a couple of people on your marketing team or maybe you invite your customer service team members to post. Even if you only have one person posting to all of your accounts, it's important to remain consistent in your posting. Consistency helps your audience recognize you and paints a much more effective picture of your business. Read more(0) CommentsMonday, July 27, 2020I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except…Every business thinks they have these things. And even if they do, this does not make them unique in the marketplace. They need something else. Read more(0) CommentsMonday, July 20, 2020When you’re merely meeting expectations, you’ll never rock the reviews. You need to start at “good” and aim for “mind-blowing.” The good news is data from Yelp shows it's easier than you think. Read more(0) CommentsFriday, July 17, 2020With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery. No one knows for sure when recovery will begin. In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better position your business for a stronger recovery. Read more(0) CommentsMonday, July 13, 2020You've likely heard how telling your business story can help you connect to your audience. However, for storytelling to be effective for your business you don't want to treat it as a marketing trick that you use on occasion when you're writing copy for your website. For the most conversions and amplification of your message you want to think like a storyteller. Here's how you can become an expert business storyteller even if you can't tell a story (or a joke). Read more(0) CommentsMonday, July 6, 2020Sales could always be better, right? Here are a few tips on how you can turn things around fast. Read more(0) CommentsMonday, June 29, 2020If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use. Read more(0) Comments