-
The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Monday, December 2, 2019In between your posts and their purchase, you need to find a way to stay in contact with them. Remind them who you are and be helpful. So, how do you do that? Building an email list that you use to provide valuable information is one of the best ways. Read more(0) CommentsMonday, November 25, 2019Since most customer expectations can be managed before they become issues, it’s wise to ensure everyone is focused on the same thing and the same outcomes. Here’s how you can make that happen. Read more(0) CommentsMonday, November 18, 2019Becoming a resource for your customers or clients is one of the first steps to gaining their trust and helping them think of you when they need assistance. If they know, like, and trust you they’re more apt to do business with you. But what type of content can you share to accomplish this? And how can you become a resource for them on the Internet? Read more(0) CommentsMonday, November 4, 2019One of the hardest things about running a business is finding the resources you need – be it human resources, financial resources, or educational resources. There's no question you know your product, service or industry but what do you know about running a business or social media, or marketing, or sales? And how has it changed since you last learned it all? Read more(0) CommentsMonday, October 28, 2019If you spend a lot of time around sales and marketing folks you’ve undoubtedly heard of the term “unique value proposition (UVP).” It’s essential in differentiating yourself from the competition and yet so many businesses don’t really know what it means. How do you find and communicate yours and why do you need to? Read more(0) CommentsMonday, October 21, 2019People buy from people they know, like, and trust. While you might be in the right place at the right time when someone is up against it, and they may buy from you once without knowing, liking, or trusting you, for them to return, you’ll need more than luck. Read more(0) CommentsMonday, October 14, 2019Event marketing is hosting an event for your brand. It takes many different forms. Some businesses host a “thank you” event for customers, while others might bring in a band and host a special preview night for a product launch, others still will host an entire conference around something of interest to their target demographic. Have you considered event marketing for your business? Read more(0) CommentsMonday, October 7, 2019Whether you like it or not, the mega-retailer is influencing your customers. Its search and suggestions are impacting buyer expectations. Their insanely speedy delivery (especially in urban areas and locations where they have warehouses) has now made it easier to order online and have it delivered than it is to go and pick it up. With Amazon, it’s a love-hate relationship. But still...There are things you can learn from the retail giant. Read more(0) CommentsMonday, September 30, 2019If you have a business and you want customers, you need video. It’s as simple as that. But who has the money and time to invest in it, right? Stop allowing those common excuses to hamper your success. You need to be in video. Here are the reasons you need to embrace it and how you can begin to do that even if you hate the camera. Read more(0) CommentsMonday, September 23, 2019Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t previously afford them. His less than egalitarian views of the customer are the kinds of things legends are made of. Read more(0) Comments